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McDonald's Monopoly : the biggest fraud in history

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I am a citizen of a Member State of the European Union. Back in 2011, I played to the McDonald's Monopoly "game" in my country and wasn't able to complete a single family despite having collected an impressive number of stickers. I later realized that the game was rigged and that there were no indications whatsoever about it, therefore violating EU directive 2005/29/CE and making it, due to the extend of the advertising surrounding the promotion, a fraud.

It's important to understand that in my country, there were no indications the game was rigged even in the fine print. This being said, you must also understand that due to the scale of the advertising surounding the fraud, McDonald's can be sued even in the few countries (USA and Canada) where the rules ambiguously mentionned that the game was indeed rigged as I later discovered. Therefore, even if you live in a country where the fine print mentioned the game was rigged, don't think you can't sue McDonald's : you can sue them! You should read our section about what the law says if you want to get a better understanding why it's possible and why the game is illegal in your country.

In June 2012, I sent a first cease-and-desist letter to McDonald's requesting the prizes I should have won had the game not been rigged. I also strongly insisted that they cease their fraud immediately. Following that first cease-and-desist letter, the false claim "1 chance out of 4" (1 out of 3 or 1 out of 5 in some countries) was removed from the advertising materials in every or almost every countries within the European Union. The real odds to win instantly were in fact 1 chance out of 8 (and not 1 out of 4 as they illegally claimed). So, when they claimed in the United Kingdom, for example, that you had 1 chance out of 3 to win instantly, you had, in reality, 1 chance out of 6.

In October 2012, McDonald's reiterated their fraud. A few months later, in May 2013, I sent a 2nd cease-and-desist letter warning them about potential criminal pursuits if they didn't cease the fraud immediately. I also sent a letter to three executives at the U.S. headquarters to warn them that the game was illegal in Europe. They didn't answer but a few months later, the game was cancelled and replaced with a new promotion called Scratch-to-Win. [Note: after checkins the laws of different countries like Australia, New Zealand, Canada, it's becoming obvious that the game is illegal not just within the European Union but worldwide]

But in October 2015, McDonald's started to scam people again. I got in touch with some McDonald's executives at the highest level. Malcolm Hicks, vice-president and general counsel of McDonald's Europe, wrote me an email claiming that he was going to request a second opinion from a law firm that wasn't involved in the initial "game". I was indeed claiming that had a law firm mistakenly approved the rules, while their promotion was in fact violating the European directive 2005/29/CE, they would never admit any wrongdoings since it would have meant disbarement for the concerned lawyer(s).

I strongly suspect that they already knew the game was illegal. Why having cancelled the game in some countries in 2013 and/or 2014? Can McDonald's Europe truly pretend they didn't know? Of course not. Even the mother company, McDonald's USA knew since 2013 for sure and most likely since 2012.

Mr. Hicks told me he would get back in touch with me after getting this 2nd opinion but he never got back in touch with me. He suddenly became silent on the matter. I suspect that this newly appointed lawyer warned him that I had made a serious point. If his newly appointed lawyer is competent, he must have warned them that the game was illegal and constituted a fraud. There is no doubt about it.

A few days later, I started mediatizing the case through the internet creating websites to warn consumers in different countries. I received dozens of testimonies from victims from different backgrounds, many of them wanting to press charges against McDonald's once they realized the game was rigged.

We are currently actively preparing to sue McDonald's in Europe for fraud with deliberate intent to commit fraud, and violating the EU directive 2005/29/CE on unfair commercial practices.

If you want to send us your testimony or if you have any questions, you can contact us at info@aussies-v-maccas.org and we will answer you as soon as possible.

Meanwhile, we strongly suggest you not to play to this "game" which is a fraud. Even though you would have heard about people having been able to complete a property set, the odds are definitely against you so don't try.

Write to us at info@aussies-v-maccas.org. We are here to listen to you and to help you.