The McDonald's Monopoly scam
The biggest fraud in history
McDonald's Monopoly is a scam and it violates the Competition and Consumer Act 2010. Indeed, the game is rigged and it's impossible or almost impossible to find some stickers to complete a property set.
As the Australian Competition and Consumer Commission clearly states on its website :
Businesses are not allowed to make statements that are incorrect or likely to create a false impression.. It also states that
It is common practice for advertisements to include some information in fine print. This information must not contradict the overall message of the advertisement.. Check our section about what the law says.
There might actually be at least 2 counts of fraud :
1) False representation (McDonald's misleaded you into believing it was possible to complete a property set in normal conditions while it was actually not true)
2) Failure to disclose information (See right below)
Monopoly rules in the USA : "The approximate odds of collecting Park Place are 1 in 11; the approximate odds of collecting Boardwalk are 1 in 618,106,200; the approximate odds of collecting the Winning Combination (Park Place and Boardwalk) are 1 in 3,141,832,163."
Monopoly rules in Australia : nothing! Absolutely nothing! Absolutely no information that the "game" (or should we say fraud) was in fact rigged. No information on the fact that, contrary to what McDonald's wanted you to believe, you had no chance or almost no chance to complete even one single property set.
Notice that even if McDonald's had given you the real odds of being able to complete a property set in the fine print, which they did not anyway, the game would still be illegal in Australia for the very reason given above by the Australian Competition and Consumer Comission. The fact that McDonald's didn't provide the reals odds in the fine print makes the fraud worse than it already is.
Whether you are a consumer who has been misled by McDonald's fraud, a coffee shop or restaurant owner who has to compete against an unethical and ruthless corporation which distorts fair competition by resorting to illegal schemes, you are a victim of McDonald's criminal practices.
It would be too long to explain in details, on a single page, the mechanics of the fraud including all of the relevant laws which have been violated. That's why we've organized the explanations in different categories listed below.
In the event you've already played and got defrauded, don't throw your stickers away as you need to keep them as proof if you intend to claim a financial compensation in civil court or press criminal charges against McDonald's. This being said, please remember that even if you haven't played, you still have the power to do something about it since it affects more than the consumers who got scammed. Their criminal practices distort fair competition. On the long run, while some restaurants have to close down because they can't compete, McDonald's can expand and it leaves everyone else with less choice.
Meanwhile, you can keep reading the more detailed explanations we've provided below.